top quality

Our products are designed by a team of cosmetic chemists both in our own lab and our partnered aerosol lab. We can choose every ingredient including the water (steam distilled, of course).

Our formulas are very concentrated for stylists' performance and consumer value. We have over 35 different formulas to choose from in our Signature line. Our products are developed and tested by hundreds of stylists and salon owners, as well as their customer base. We welcome formula design input!

globally sourced ingredients

Whether we use natural fruit-derived pectin from Denmark, keratin from New Zealand, argan oil from Africa (refined in the finest Italian processing plants), fragrances from Spain, the latest Japanese anti-aging ingredients, or any other globally sourced ingredient, our products perform with the latest technology.

Our product line does not contain sulfates, salts, gluten or paraban. We also do no animal testing! Our raw material vendors call on us directly and offer the latest ingredient technology from around the globe.


Because we manufacture our own products and sell directly to you, we can cut out a couple middle men. This allows for the salon owners to buy salon products less than leading brands, and for us to spend more on our finest ingredients. For example, our salt- and sulfate-free 10oz retail shampoos start at $5.90, and get discounted from there based on your purchases.

Our back bar will save you money - 64oz, highly concentrated shampoos and conditioners start at just $15. We also offer monthly free product promotions!

Protect your retail business

become diversion-proof

Why Us?

Earned Discounts

No need to buy large volumes to get a discount! Our program rewards you for annual purchase amounts, all the way up to 30% off! With over 30 different products (many in four different sizes), discounts can be earned quickly. 15% off is given to purchasers of $5000 annually, and ICA members automatically. In addition, we have monthly free back bar or travel size case offers with qualifying orders.

Product Education

With an opening order of 12 different products, we offer an on-site product-knowledge/chemistry class. One of our chemists will come on site to explain in-depth why our ingredients were selected in each formula. Your staff will learn how your products compare to drugstore as well as other professional hair care products. This gives your stylists the confidence they need to recommend your new brand.

Salon Support

Signature will give you personal assistance when you call in with inquiries concerning product usage, order questions, or promotional information . We have stylists and chemists on hand to give you professional help as you grow your business. Our staff is dedicated to ensuring your success. We also offer online video education on our private ordering website. This can help you train your new stylists!

Business Seminars

Signature Formulations owner, Kenneth Anders, believes strongly in salon branded private label products. In fact, private label salon products were instrumental in building his 11-salon chain with over $4.5 million in retail sold annually. He shares his systems of success and invites other industry experts and coaches to a free business seminar. New clients are invited to attend!

Easy as 1, 2, 3!

Testing Product

You may try our top 12 products for $20, or buy our comprehensive $65 Try Me Kit which includes every product of our 35+ formulations.

Label Design

You can submit your line art to our design team, and we will create your labels for you. Or we can provide you our design template that allows your creativity to soar!


As your label design is approved, simply fill out the order form for your initial order of at least 12 different products. You'll be selling your new brand within a month!

Additional Benefits

Low Minimum Qty

Re-orders can consist of as few as a single dozen products.

Quick Turn Around

Repeat orders ship in three business days or less. No need to carry large inventory!

More Choices

With over 35 different products, you get to pick your opening order.

More Sizes

We carry economical half gallons and numerous deluxe travel sizes for sampling.